An integrated digital campaign exploring language barriers in multicultural families — featuring a short documentary, a website for AI-powered speech translation, social videos, and collaborations with global influencers. In the first 7 days, people created more than 3,000 videos on the landing page, and the campaign reached over 5 million users across major social platforms.
My role: Idea, Creative Director, Creative Producer. Awards: Art Directors Club (The One Club for Creativity) Merit Award
360 Detective | Samsung
To promote Samsung GearVR, a virtual reality headset, we created a 360-degree detective film. As the detective questioned the suspects, viewers used the possibilities of VR to search for clues on their own. The film received over 2 million organic views on YouTube, with over 2,600 comments and 84,000 likes.
