It Starts On TikTok
TikTok
![](https://freight.cargo.site/t/original/i/6677f238909a8e45eea0a956fb9d7c530bc9bbff61b5130744cbf0972dbef33d/--_2_.gif)
![](https://freight.cargo.site/t/original/i/ba2ce19121f4a18f76d26476ed90156b82c617d9c290d83db1298b6cc4cb0102/-.gif)
TikTok celebrated the community and the creators who have made TikTok a part of the culture in its first 360-campaign in Russia.
My role: Creative Director.
Fantastic Worlds of Haier TV
Haier
For the TVC campaign, we have created fantastic CG worlds to showcase all the possibilities of Haier's modern TV.
My role: Creative Director.
Learn On TikTok
TikTok
![](https://freight.cargo.site/t/original/i/5c223f10660891dc6b1d81278bd941f96011a64c5de0f6440543a490e1c69a3d/-.gif)
Paleontology, baking tips, astronomy, chess, or fun science facts — what will you learn on TikTok? The 360-campaign across the country supported the growth of online educational content.
My role: Creative Director.
A Walking Magnet
AliExpress
AliExpress has found the cause of delayed deliveries (a giant walking magnet)! The advertising campaign increased app downloads in the App Store by 112%, improved CTR by 24%, and won the gold at Effie Awards.
My role: Creative Director.
Fashion Sale
AliExpress
![](https://freight.cargo.site/t/original/i/4155ee733a044656d623860ac1d7128c745b0cd4a2e26f554d4a8606138da5dd/Fashion-Sale-__-AliExpress-__-Commercial-high-1.gif)
![](https://freight.cargo.site/t/original/i/67674681bf3a40ddf9b44014becb0dde638c458f39df7259c9366126c5663fe5/Fashion-Sale-__-AliExpress-__-Commercial-high-2.gif)
The target audience of this OLV campaign was people who love fashion but don't like to spend a lot of money on it.
My role: Creative Director.
Unforgettable Sale 11.11
AliExpress
“Dreaming of buying a TV with a huge discount? Set yourself a reminder! Don't miss out on November 11th. Sale of the year on AliExpress.”
My role: Idea.